Brand strategy
Positioning, value proposition, brand architecture and naming.
DRYKO Technology
Brand and digital product
We define and build brands and digital products: positioning, visual identity, user experience and launch.
The challenge
A digital product needs more than code: a clear proposition, a name, a coherent identity and an experience that users understand from the first use.
When brand, product and technology are decided separately, the result is usually inconsistent and more expensive to fix.
What we do
01
02
Visual identity
Logo, colour and typography system, and usage guidelines.
03
Digital product design
Definition of features, user experience, prototypes and validation with users.
04
Launch
Preparation of the product website and its app store listings.
Own project. BubbleEle, a DRYKO Ventures product, was defined and developed in-house, to the same standards we apply to client projects. View BubbleEle
Deliverables
Positioning and brand architecture document.
Visual identity and usage guidelines.
Validated product prototype.
Launch plan.
Who it is for
01
Companies launching a new product or line of business.
02
Projects that need to organise several brands under a single structure.
03
Teams that want to validate a product before developing it fully.
Frequently asked questions
Do you also create the brand's content?
We define the identity and its usage guidelines. Ongoing content creation, social media management and advertising campaigns are outside our services.
Can you work only on the user experience of an existing product?
Yes. We can review and redesign the experience of a product that is already published, with usability testing and a plan of changes.
Do you register trademarks?
Trademarks are registered by industrial property agents or the client's legal advisers. We can coordinate with them.
Who owns the identity created?
This is agreed in the contract. As a general rule, the client receives the rights to the identity developed for their project.
Other areas in this division
Websites and digital platforms
Corporate websites, platforms, UX/UI and website legal compliance.
About this serviceSoftware and apps
iOS and Android apps, SaaS platforms and internal tools.
About this serviceAI and automation
Process automation, AI integration and the EU AI Act.
About this serviceSEO and acquisition
SEO, landing pages and conversion optimisation.
About this serviceLet us discuss your case
Tell us about your situation. Every enquiry is handled in confidence and, if you prefer, we will sign a non-disclosure agreement before the first meeting.
Request a meeting